A beautiful view of Biella.

The city’s reputation in producing the best wool in the world goes back all the way to the 1800’s, even though some of their manufacturers (such as Vitale Barberis Canonico) started all the way back in 1600’s.
Back then, the most important businessmen in the industry realized that the area had all the perfect characteristics needed to produce wool: environment for breeding the sheep and clean water filled with minerals ideal for rinsing of the wool.

The Vitale Barberis Canonico legacy. Photo from 1936.

It is not a coincidence that world fashion houses such as Ermenegildo Zegna, Loro Piana, Cerruti 1881, Vitale Barberis Canonico 1663, Carlo Barbera, have their headquarters in this area.

Today, all high-end fashion brands refer to Biella when looking for top-quality and innovative fabrics, leaving no doubt on where the capital of the world in the industry is located.

Massimo Mattetti
Master Clothier in Miami
Owner of MASSIMO ROMA 
1395 Brickell Ave
Suite 900
Miami FL 33131