Italian made. Why is it better?
The “Made in Italy” is synonymous for excellence, there’s no question about that. A reputation that Italian makers have earned around the world with hard work, creativity, attention to details and dedication. But why choose “Made in Italy” over other origins?
As I am Italian, the whole thing might sound a little biased, but I’d like to go over with you the reasons why (I think) the “made in Italy” is so much respected and in demand worldwide.
– Passion. Yes, I will start with passion. I believe that’s where it all begins. Italian professionals typically love what they do and they put a lot of pride in it. At times, I find myself arguing with my Master tailors in Italy because they think what the clients want doesn’t make sense… when they could just do what they’ve been told to do! That’s how much passion and love they put in their creations.
– Tradition. Many of our Artisans are sons, grandsons, great-grandsons of Master Tailors. What this means is that those “little secrets”, ways to operate, respect for what you do, have been passed along and taught from generation to generation.
– Attention to details. Italians are obsessed with details. An example are Italian churches that incredibly full of details in every corner, in their architecture, paintings, designs, etc… and this was centuries ago! Today this “obsession for details” is still alive among many Italian Artisans and it is reflected in many industries such as fashion, automotive (cars), furniture, jewelry…
– Labor rights. Italy might have many internal issues but one thing that you can stay assured about is that the workers are well respected. Environment, health care, benefits, cap on weekly-hours, holidays, pensions… Workers have rights and if employers step on them, they will get in trouble. Not mention child-labor is also taken very seriously in Italy. Employers are immediately jailed and put out-of-business if found exploiting children at work. No messing around with this.
After all, the equation is simple: happy/ski worker + good materials = excellent product!
– Raw materials. Some things you just can’t find outside of Italy. For example, wool fabrics are at the base of our business (we custom make suits, sport jackets, trousers). For instance, why are the best fabrics in the world from Biella (Piedmont region)? Because the raw wool is washed with water sourced in the Alps. And since the water can’t be exported in huge quantities, it wouldn’t make sense under the cost perspective to move the production elsewhere in the world. Ask those Chinese companies that have been trying to copy our fabrics for years and have come nowhere close in terms of quality…they had to give up and keep buying fabrics from Italy!
All in all, my point is: When you see something too cheap to be true, think about it twice before purchasing it. There’s a reason why you’re paying only $200-300 for a suit (just an example…). Think of the materials used for that product, the manufacturing process, the people that made it….and whatever you decide to buy, you end up supporting everything behind it.
So follow the Italians when it comes to valuing things, always take quality over quantity.
Italian Custom Clothier at Massimo Roma